Do you know the real estate trends for 2021 set by Lahore Smart City? The truth is that 2020 was a very difficult year for many people and, of course, for many markets.
And this automatically makes us think about the next year. We plan actions, think about strategies and aim to increase revenue. However, is your real estate company, in fact, prepared to be able to sell more in 2021?
That’s what we’re going to talk about in today’s text. After all, it is not enough to simply have hundreds of properties in your portfolio. It is also necessary to act strategically and always seeking to understand consumer behavior in this new market after the Coronavirus pandemic.
If you want to understand how to do this and what to consider to be successful in the next twelve months, read on.
2021 Real Estate Trends – What do you need to do to sell more properties in the next year?
Fitting your business to 2021 real estate trends is step number zero you need to take to start the year off on the right foot. After all, you can’t plan and think of strategies at the last minute. The foundations need to start being built much sooner.
However, in a year as unusual as 2020, what can we expect for next year? Will the real estate market be heated? Will the economy shrink? Or will people prefer to wait to move the economy only in the second half?
There are numerous gaps that unfortunately no one will be able to answer. After all, no one can predict the future. Affirming anything about the future would just be an exercise in futurology – something that doesn’t exist.
However, studying metrics and understanding market movements can help with some indicators. We have separated a list of them so that you have a north. Look:
- The trend is for the real estate market in 2021 to have the strength of what it would be in 2020;
- The consumer behavior is constantly changing – but after the pandemic coronavirus he could change even more;
- Enhance your real estate’s digital channels to help prospects find their favorite products
- Content production needs to happen on an even larger scale as the internet is already a consolidated lifestyle;
- Make a strategic plan to forecast your actions in 2021 – Don’t put off activities at the last minute;
- Focus on human and individual relationships – People look for friendly service and not merely commercial ones;
We’ll talk about each of the above topics from now on in a little more detail. Keep reading to understand everything.
The trend is for the real estate market in 2021 to be as strong as it would be in 2020
One of the real estate trends for 2021 is the fact that market strength this year could represent what market strength would be in 2020 if we didn’t have the coronavirus pandemic.
In other words, with this year’s setback, next year will tend to grow what it should have grown in its previous year.
But what does this mean? It means that the real estate market will have a favorable profitability condition. The trend is for more properties to be sold and more deals to be made.
Which does not necessarily mean growth, but a leveling. After all, as the fall in the sector was very sudden in the first half of 2020, the tendency is for it to level out and, therefore, gain an uptrend.
This is great for those looking to do new business, since a warm and favorable market makes all actions easier, as people are willing to buy or move the economy.
Who sets the pace of the market will always be the consumer? And this goes for any area. So, if there is demand, there is certainly opportunity. And 2021 can bring us many opportunities.
However, these opportunities can only be taken advantage of if your real estate agency is up to date with planning criteria and trends so that, in this way, you can take advantage of the demands.
To illustrate this, let’s better understand what factors need to be considered for a more prosperous 2021.
Consumer behavior is constantly changing – But after the coronavirus pandemic it could change even more
Here on Ville Imob’s blog, we have warned several times about the need to pay attention to consumer behavior in the real estate market.
After all, it is through consumer behavior that you can get good ideas and insights into what to do and what not to do. Who sets the pace of the market is the consumer. Because if there is no demand, there are no sales.
From this point of view and this basic principle of marketing and sales, it is essential that you take this into account for the year 2021.
The 2020 pandemic changed the way people interact and do business. Some things will change perennially and other things will change temporarily.
It remains for you to understand each situation and act according to what people want and need at that exact moment.
The real estate market is very peculiar compared to any other type of market – something you shouldn’t do. While the decision to purchase a conventional product, such as a new bed, can be quick, in the real estate market it can take up to 2 years to decide to buy a property.
This under normal conditions of temperature and pressure. Now, in a year as curious as the year after the pandemic will be, this could easily change.
And the only way to stay on top of what’s going on in the consumer’s mind is to study people’s behavior on a regular basis.
Read more: Real Estate Buying Journey – What is it? Importance for Digital Marketing
Enhance your real estate’s digital channels to help prospects find their favorite products
The internet is no longer just innovation or a technology that will change the world. She has already changed. It’s already happening. It’s already a lifestyle and not just a tool.
And this will make all the difference to better understand the real estate trends for 2021, as your real estate urgently needs to be on the internet. Otherwise, it could fall behind and consequently close.
It will be critical that you use digital channels widely and efficiently in 2021 as a way to show people that you really want to help them.
After all, many companies went to the internet in 2020 because of the coronavirus, but they won’t maintain their digital presence because they just wanted to sell.
This is a very common and unfortunately fatal mistake. Being on the internet, today, is no longer a competitive advantage. It is the obligation of those seeking to be close to prospects.
We’ve already written an article here on the blog about the best digital channels for real estate.
Certainly, this guide will help you better understand what to consider and what to leave aside to work with the internet in a more efficient and less egocentric way, in order to focus on what is wrong (like number of likes or followers).
And speaking of improving your digital presence through online channels, the next topic will help you better understand how to do this in practice.
Keep reading to understand everything and already leave this article with work to do for 2021. Follow it.
Content production needs to happen on an even larger scale as the internet is already a consolidated lifestyle
We already understand that the internet is a way of life and not just an entertainment and research tool. In other words, from this point of view, it will be much easier to work on the web with the focus it asks for – which is the long term.
Building real estate authority on the internet should be the motto of your company or even if you are a real estate brokerage firm.
But how to do this? How to have a digital presence and work the channels effectively and not focusing on what is wrong (like likes)?
We’ll talk about that from now on so you can get your hands dirty today. So, keep reading.
The internet is made of the content. That is, when someone is on the internet, they are looking for content. It could be with a Google search or it could be down the timeline of a social network.
People want to see and consume content, just as they used to (and still do) on television shows. People, even today, sit in front of the television to consume content.
And this will be your main objective for 2021: to produce content in a way that it can be scaled and, thus, get closer and closer to your real estate prospects.
In this case, having a content agency or professionals who understand the subject can make you speed up the process and focus on what is important, which is the production itself.
Here’s an example of how to produce relevant content that can be used as a scale model in the future: imagine that you are a self-employed realtor and want to attract prospects to buy your properties.
Well, a valuable content to attract these prospects could be, for example, a lesson on how to financially plan to buy a property. This will make people learn something (gain value) and build their authority.
You can pass this content through social media lives and then turn every bit of that live into extra content, so you have exponential content.
This is a great content strategy for your digital channels in 2021 and you will certainly gain a lot of market relevance with it.
Make a strategic plan to forecast your actions in 2021 – Don’t put off activities at the last minute
Unfortunately, one of the most common things in people and companies in Brazil is leaving things to do or planning at the last minute.
The last-minute plan has some kind of creative value. But it will never be surpassed by the power of long-term execution. Creating a plan and executing it to the end is what will bring success for your real estate company going forward.
So don’t wait for 2021 to start before starting a strategic plan of what you intend to do during the 12 months. Get started today. Start now. The future will arrive regardless of whether you have made a plan or not.
So, it’s better if you did, isn’t it?
To prepare this plan, answer a few questions:
- What will be the focus of your real estate agency?
- Who will be the target audience?
- How many properties will be launched?
- Which marketing campaigns will gain the most weight during the year?
- How much money will be invested in each of them?
- What kind of language will your real estate agency use in 2021?
- What social networks will be used?
- Will you have a real estate blog to attract an organic audience?
All of this should be part of a plan that must be started today.
Focus on human and individual relationships – People look for friendly service and not merely commercial
And finally, one of the biggest real estate trends for 2021 is, of course, the human factor.
People are in need of good service and companies that can truly connect. Today, the commercial factor is completely in the background – although it is essential to keep a company afloat.
However, selling in a humanized way is what can make your real estate company scale. Treat each of your prospects as unique. After all, they are unique.
Call by name, understand the needs, desires and aspirations of each customer and potential customer. This will make you build something unique and impossible to be copied: identity!
When there’s a strong identity that connects with people, they won’t want to know about another real estate, broker, or brokerage firm.
They won’t want to waste any more time finding the “perfect solution”. They want to find it soon. And when they do, they won’t let go – as long as you do your part with great service and a unique human connection.